November 9th, 2009

Rieber & Søn Holland B.V. is looking back to a succesful participation at the Anuga, which was held from October 10th till October 14th in Cologne. We were happy to welcome a great number of customers and new contacts on our stand. Showing lots of interest , they were informed about our product and the latest developments, visually supported by our new company film.

October 26th, 2009

We proudly present our new company video:

September 3rd, 2009

Rieber & Søn Holland BV ("Rieber Holland") and SFP announce that SFP has acquired the natural and formed frozen onion rings activities from Rieber Holland. These activities are performed by Rieber Kruiningen, which is the object of sale. Rieber Kruiningen will be renamed to Fronions with immediate effect.

Mr. Koster and Mr. Boone, Principals of SFP say: "We are very exited by the acquisition of Rieber Kruiningen. Rieber Kruiningen is a well established and respected player in the frozen onion rings segment with an unrivalled reputation for quality. The principals of SFP have a track record in frozen vegetable snacks via the activities of amongst others Scelta Products ("Scelta"). We believe that based on our experience in this similar segment and the expected synergies, we can bring Rieber Kruiningen to the next level, by developing new clients, markets and products. In the meantime we intend to operate Rieber Kruiningen as a stand-alone business, delivering the same quality and service Rieber's customers are accustomed to."

Mr Van Meel, CEO of Rieber Holland says: "The divestment is part of Rieber & Søn's strategic platform "Our Future" reviewing and focusing on what is our core business. The divestiture of our frozen onion ring activities allows us to solely focus on our crispy fried onion activities, a core product line within the overall portfolio of our parent company Rieber & Søn ASA. Notwithstanding our belief in the growth of the frozen onion rings segment we are on the opinion that these activities are better suited to an owner with similar products, and we believe that in SFP we have found such a party. We believe that with their expertise and focus the activities of Rieber Kruiningen will continue to prosper which is indeed good news for clients and employees alike."

February 2nd, 2009

Our new, multilingual brochure has been released and will be distributed amongst our regular and new customers. Besides that, our new and improved website is online which enables us to serve you even better.